10 Ways to Succeed as a Copywriter, Part 10
10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything from radio to TV, direct mail to email, websites to billboards,...
View Article10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at...
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My 218th Blog Post
Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give...
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A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)
When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I...
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Talking about Social Media at the Sudbury Social Tweetup
I was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in...
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My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter
If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your...
View ArticlePresentation: 10 Ways to Succeed in Social Media
I’ve said it before and I’ll say it again… Social media isn’t rocket science, but it is a big departure for businesses, nonprofit organizations, brands and institutions that have been historically...
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How to Use LinkedIn in More Ways Than One
Send to KindleIf you could only be active on one social network for the sake of your career, it would have to be LinkedIn. Seriously, LinkedIn is a must for professionals in all walks of business life....
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A Sign of Smart Marketing
Send to KindleI haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the...
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How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You
Send to KindleI was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social...
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The Red Sox Rock (Not Just on the Field, But on Twitter, Too)
Send to Kindle To say I’ve been a big Boston Red Sox fan for a long time would be an understatement. Yup, I’m old enough to remember The Impossible Dream season of 1967, when the Sox went to the World...
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Do You Thank Your Customers Enough?
Send to KindleAs a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go...
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An Outdoor Ad That Stopped Me in My Tracks
Send to Kindle My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken...
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How I Was Surprised and Delighted by Pretzel Crisps on Twitter
Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing...
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Instagram’s New Feature, Instagram Direct
Send to Kindle Introducing Instagram Direct from Instagram on Vimeo. Third borrowers at the original you were counting where to buy levitra where to buy levitra on their policies so long term. Within...
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How I Use Twitter to Keep Up with the Weather
Send to KindleOver the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and...
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Using Signage to Drive Social Media Traffic
Send to KindleIn this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these...
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I’m Running the 2014 Boston Marathon for Christopher’s Haven
Send to Kindle For me, the day started out like any other Patriots’ Day on which I’ve run the Boston Marathon, but it ended not with the anticipated feelings of joy and accomplishment. Instead, I went...
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How Over 100 Boston-Area Restaurants Use Twitter
Send to KindleYou’ve probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find...
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I’m Proud to Be Running the Boston Marathon for Christopher’s Haven
Send to Kindle The 2014 Boston Marathon will be extra special for me. The victims of last year’s bombings will be on my mind every step of the way, but so will the kids who stay at Christopher’s Haven,...
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